Who Is It For?
- Marketing and communications teams building social media presence
- L&D professionals creating engaging internal training content
- Employer brand and recruitment teams attracting talent
- Business owners and directors wanting to build personal brand
- Anyone who needs to produce professional video on a budget
Masterclass Structure
| Format | Full-day (6 hours) masterclass with live filming and editing |
| Delivery | Face-to-face on-site (recommended) or virtual |
| Group Size | Up to 15 delegates per session |
| Equipment | Smartphone only — no professional gear required |
| Output | Every delegate leaves with 2–3 finished videos ready to publish |
| Tailoring | Bespoke — built around your brand, platforms, and content goals |
Topics Covered
- Content strategy — defining your audience, pillars, and content calendar
- Platform playbook — what works on LinkedIn vs TikTok vs Reels vs YouTube Shorts
- Scripting & hooks — the 3-second rule, scroll-stopping openings, and call-to-actions
- Filming techniques — lighting, framing, audio, and on-camera confidence (smartphone only)
- Editing on mobile — CapCut, Canva Video, and free tools that produce professional results
- AI for content — using ChatGPT and AI tools to generate scripts, captions, and repurpose content
- Brand consistency — templates, tone of voice, and visual identity across platforms
- Analytics & iteration — reading metrics that matter and optimising your content mix
What’s Included
- Bespoke masterclass design around your brand and platforms
- Content strategy template and 30-day content calendar
- Script and hook templates library
- Filming technique quick-reference card
- Editing workflow guides for CapCut and Canva Video
- Live filming and editing session — delegates leave with finished content
- Certificate of completion for all delegates
- 30-day post-workshop content review support via email
Benefits
For Your Organisation
- Build an in-house content creation capability
- Reduce reliance on expensive external agencies
- Strengthen employer brand and recruitment pipeline
- Increase social media engagement and reach
- Create consistent, on-brand content at scale
For the Individual
- Confidence to create and publish professional video
- In-demand digital marketing skills
- Portfolio of finished content from the masterclass
- Understanding of algorithms and platform best practice
- Career-enhancing creative and strategic skills
Why TESS?
- Smartphone-first: No expensive equipment — learn to create professional content with what’s in your pocket
- You leave with content: Not just theory — every delegate publishes 2–3 videos on the day
- AI-enhanced: Covers 2026 AI tools for scriptwriting, captioning, and content repurposing
- Brand-tailored: Every exercise uses your brand, your audience, your platforms